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HairStory New Wash Original

HairStory New Wash Original

CLEANSING & CONDITIONING CREAM FOR ALL HAIR TYPES

check Replaces shampoo & conditioner in one step

check The balanced original for most hair types

check Detergent-free, cleanses without stripping

$39.60
$39.60 $48.00
SAVE 17% Sold out
Original
Original
Rich
Rich
Deep Clean
Deep Clean
Fragrance Free
Fragrance Free

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HairStory New Wash Original

HairStory New Wash Original

$39.60
$39.60 $48.00
SAVE 17% Sold out

New Wash Original balances your scalp and makes hair softer, smoother and healthier, all in one simple step.

Switching to New Wash Original breaks the cycle of stripping your hair and scalp with harsh shampoo detergents and then over-moisturizing with conditioner and weighing down hair. Our detergent-free formula leaves your healthy oils intact, so your scalp stops overproducing oil and you can finally break free from the cycle of wash-grease-repeat.



The result: the healthiest hair of your life.

• Life-changing results Makes hair softer, smoother and shinier after one use

• Saves time and money Replaces shampoo and conditioner to simplify your routine

• Doesn’t strip your hair No damaging detergents, just naturally derived ingredients

• Improves your scalp and hair health Balances natural oil production to prevent dryness and color fading

• Enhances your natural texture Amps up volume, smooths frizz and brings out waves and curls

85% of people who tried New Wash said they would ditch shampoo forever.*
8 out of 10 New Wash users said it is the best product they have ever used.*

*Based on a 3-week consumer perception study of 103 participants

The quotation mark represents the start of a story—with New Wash, it’s yours. It also signals transparency, just as New Wash eliminates unnecessary steps and questionable ingredients.

Non-US customers may receive an empty Better Bottle and an 8oz pouch during the brand transition. 

Biodegradable

Detergent-Free 

Paraben-Free

Silicone-Free 

Sulfate-Free

SLS-Free

Phthalate-Free

Recyclable Packaging

Synthetic Fragrance-Free

Leaping Bunny Certified

Vegan

Refillable

STEP 1: APPLY
Coat wet hair from scalp to ends with a generous amount of New Wash.

STEP 2: SPLASH
Add a splash of water—this is essential to activate and emulsify the formula into a milky consistency.

STEP 3: MASSAGE
Work thoroughly into hair and scalp with scalp brush. New Wash cleans only what it touches.

STEP 4: RINSE
Let sit for 2-3 minutes, then rinse out as thoroughly as you massaged it in.

NON-TOXIC FORMULA
New Wash replaces harsh detergents with gentle ingredients like jojoba oil and sunflower seed oil to cleanse and nourish your hair and scalp.


CLINGS TO GRIME
Cleansing ingredients are derived from fatty alcohols and aloe vera leaf juice that bond to dirt, oil and buildup—but not to your protective scalp barrier.


CLEANS WITHOUT STRIPPING
As you rinse, the grime goes down the drain while moisturizing agents like evening primrose oil nourish the scalp barrier. Your hair and scalp are now clean, hydrated and protected!

Water, Aloe Barbadensis (Aloe Vera) Leaf Juice, Glycerin, Cetearyl Alcohol, Stearamidopropyl Dimethylamine, Cetyl Alcohol, Stearyl Alcohol, Gluconolactone, Rosa Centifolia Flower Water, Oenothera Biennis (Evening Primrose) Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Helianthus Annuus (Sunflower) Seed Oil, Polyglyceryl-2 Stearate, Glyceryl Stearate, Menthyl Lactate, Equisetum Arvense (Horsetail) Leaf Extract, Hydrolyzed Adansonia Digitata (Baobab) Seed Extract, Mentha Piperita (Peppermint) Oil, Tocopherol, Lavandula Angustifolia (Lavender) Flower Extract, Calendula Officinalis Flower Extract, Urtica Dioica (Nettle) Extract, Glycine Soja (Soybean) Oil, Chamomilla Recutita (Matricaria) Flower Extract, Phytosterol, Distearoylethyl Dimonium Chloride, Panthenol, Behentrimonium Methosulfate, Calcium Gluconate, Benzyl Alcohol, Phenoxyethanol, Sodium Benzoate, Potassium Sorbate, Citric Acid

Fragrance/Parfum: Triethyl Citrate, Pelargonium Graveolens (Geranium) Oil, Guaiacum Officinale (Guaiacwood) Oil, Eugenia Caryophyllus (Clove) Leaf Oil, Cananga Odorata (Ylang Ylang) Flower Oil, Artemisia Pallens (Davana) Flower Oil, Juniperus Virginiana (Cedarwood) Oil, Citronellol, Geraniol, Linalool

Refill pouches are made with LLDPE (linear low-density polyethylene) PCR (post-consumer recycled) material and are fully blue-bin recyclable.

HOW TO RECYCLE

STEP 1: CUT
Cut a slit in the side of the empty pouch.

STEP 2: RINSE
Rinse out any excess product.

STEP 3 : RECYCLE
Drop the clean, dry pouch in a blue recycling bin.

WE DID IT FIRST
Hairstory pioneered the use of low-plastic refill pouches for haircare in 2015—and then became the first beauty company to create a fully recyclable version.

View full details

WHY DITCH SHAMPOO

IS YOUR SHAMPOO

DESTROYING YOUR HAIR? 

Regular shampoos "clean" your hair with harsh detergents that strip your scalp of its natural oils, causing dryness, breakage and irritation. Detergent-free New Wash fixes that.

Join more than a million New Wash devotees

HOW TO USE NEW WASH

SIMPLER THAN SHAMPOO.

One product replaces your shampoo, conditioner and detangler. Here's how it works:

Wet hair and dispense a generous amount of New Wash. Layer it on from scalp to ends.

Add a splash of water to get a smooth, milky consistency.

Work into hair and scalp, using the scalp brush to coat every inch — scrub, massage, repeat. Let sit for 2-3 minutes.

Rinse thoroughly, using the brush to ensure all product is washed out.

One wash to feel the difference. 21 days to love it, guaranteed.

A FORMULA FOR SUCCESS

WILL THIS WORK FOR YOUR HAIRTYPE? (YES!)

Reviews from thousands of customers with every hair type and texture use the same phrase: “life-changing.” That’s because New Wash works with—not against—your unique hair and scalp concerns.

Detergents in shampoo strip your natural protective oils, which you (try to) fix with conditioner, which leads to more greasiness. Break the cycle with detergent-free New Wash.

Shampoo is the root cause of many oily scalps. When you switch to New Wash, your oil overproduction subsides, your scalp rebalances and your hair thrives with volume and shine.

New Wash keeps your color brilliant with oxidation-fighting sunflower seed oil and a detergent-free formula that removes impurities—and leaves the protective oils your hair needs.

New Wash adds oomph by enhancing your natural texture, softness and silkiness—all of which makes fine and thin hair easier to manage and style.

Your thick hair is not unmanageable—it just needs the right cleanser! New Wash adds softness, smoothness and shine without taking away the moisture you need.

Gray hair can have a mind of its own. New Wash’s custom blend of essential oils and gentle cleansing agents gives grays a more consistent texture and much softer feel.

JOIN MORE THAN A MILLION NEW WASH DEVOTEES

TAKE THEIR WORD FOR IT, TO0

  • ALL TYPES
     

    “New Wash is the only product l’ve found that gives my hair volume, body and personality. Before New Wash, my long hair would just hang lifelessly. With New Wash, I get the texture of my dreams. Try it!”

    KATHERINE

     

    “Man, was I wrong! I have been using New Wash for 3 months now and my hair has drastically changed for the better. I can finally air dry it and my wavy/curl pattern is coming back! It is lightweight and feels clean way longer than it does when washing with regular shampoo. Believe the hype!”

    ALEX S.

     

    “I’ve spent years trying to find the right shampoo-conditioner combo that didn't dry my scalp out or leave it feeling greasy while still actually caring for my curly texture. I’ve been only using New Wash for a couple months now and my hair has never been this consistent. It’s hydrated, my scalp isn't itchy or flaking, and my ends are happy.”

    REBECCA S.

  • DRY HAIR
     

    “Love! Changed my hair almost instantly. After my second time using my hair was curly! I didn't even realize my hair was so wavy. Feels like a miracle product.”

    KAREN F.

     

    “This has transformed the way I view my own hair. I used to hate it and dread doing anything to make it look nice. Now I look forward to washing it and knowing it is not stripping it of the essential natural oils. My hair is thick and coarse and this has literally brought life back to my hair.”

    SUSANA B.

     

    “My curls are rocking on day 5 after washing like it’s nobody’s business. No frizz, clean scalp, perfect definition. Every day just a little more of volume so my style gets all benefits. Hair never been so moisturized and shiny.”

    VIVANE O.

  • OILY HAIR
     

    “I was skeptical that New Wash would actually clean my hair and not irritate my scalp, but I am happy to report that it gently cleans and conditions without irritation or a heavy feeling. I prefer the Deep formula because of its clean feel.”

    LISA M.

     

    “I love how this makes my hair feel. I don’t need to use any other products at all and my hair has never felt or looked better. It really is a game-changer.”

    SARAH C.

     

    “Let me tell you, my hair is clean! It smells amazing. It feels like silk! It’s shiny?! It’s long!? I go a few extra days of not washing it?! It’s amazing.”

    CHRISSY O.

    FROM THE EXPERTS

    WHY HAIRDRESSERS RECOMMEND NEW WASH

      Frequently Asked Questions

      New Wash is not a shampoo. It's a cleansing cream. Shampoos contain harsh detergents that strip your hair of its good, protective oils while they clean. New Wash cleans using essential oils and fatty alcohols—and zero detergents—while removing dirt, oil and buildup.

      New Wash is not a conditioner. Conditioners do not clean the hair; they only replace moisture after shampoo strips it. Alternatively, New Wash contains cleansing and conditioning ingredients.

      Yes! New Wash cleans using essential oils and fatty alcohols, all of which are naturally derived and biodegradable.

      You can wash your hair daily or however often works for you. New Wash is so gentle that you no longer need to worry about stripping your color or drying out your strands. 

      When starting out with New Wash, we suggest sticking to your regular routine and finding your rhythm over time. Many people have found that they can go much longer between washes with New Wash.

      New Wash cleans hair with a custom blend of essential oils and gentle, naturally derived saturated cleansers that also help balance your scalp’s natural oil production.

      Yes! Check out the reviews—“life-changing” is a commonly used phrase by people with all different hair types. Take our quiz to find the best formula for you: Original, Rich or Deep.

      New Wash benefits hair immediately, but all hair types are different so some scalps need to adjust and may experience oiliness or flakiness. This adjustment period is natural and more commonly experienced by people with oily or fine hair.

      New Wash is different from detergent-based shampoos, and so is the way you use it. If your hair feels greasy or you have some buildup after using New Wash, there are two common reasons. 

      First, you might not be using enough New Wash. Apply the same amount of New Wash as you’d usually use for both shampoo and conditioner—enough to coat hair like you would for a conditioner or mask. Then work it in really, really well with the Massaging Scalp Brush. Add a bit of water to get a smooth, milky consistency; this will allow it to capture and bond to the dirt, buildup and excess oil.

      You also might not be rinsing it out thoroughly. New Wash bonds to impurities and requires extra rinsing to work it out. Massage it out with the Massaging Scalp Brush or your fingertips.

      Remember: It takes time to adjust to new habits and routines. You might experience an adjustment period during which your scalp overproduces oil, like it was trained to do by detergent-based shampoos. It hasn't yet acclimated to this new way of cleansing that leaves the healthy, protective oils to do their job. It may take two or three washes or up to a couple weeks, but your scalp and oil production should regulate and thrive with your new healthy routine!

      SIMPLY BETTER HAIRCARE

      DESIGNED FOR YOUAND THE PLANET

      We believe the world needs fewer, better things. Our mission is to create smart, sustainable products that make your hair healthier—without compromise.

      CONSCIOUSLY CREATED

      Every product is made with naturally derived ingredients and is Leaping Bunny Certified.

      ECO-FRIENDLY PACKAGING

      Our fully recyclable refill pouches were a first in the beauty industry.

      Hairdresser-Approved

      Our lineup is loved by top stylists around the world as well as their clients.