WHY DITCH SHAMPOO
IS YOUR SHAMPOO
DESTROYING YOUR HAIR?
Regular shampoos "clean" your hair with harsh detergents that strip your scalp of its natural oils, causing dryness, breakage and irritation. Detergent-free New Wash fixes that.
HOW TO USE NEW WASH
SIMPLER THAN SHAMPOO.
One product replaces your shampoo, conditioner and detangler. Here's how it works:
Wet hair and dispense a generous amount of New Wash. Layer it on from scalp to ends.
Add a splash of water to get a smooth, milky consistency.
Work into hair and scalp, using the scalp brush to coat every inch — scrub, massage, repeat. Let sit for 2-3 minutes.
Rinse thoroughly, using the brush to ensure all product is washed out.
One wash to feel the difference.
FROM THE EXPERTS
WHY HAIRDRESSERS RECOMMEND NEW WASH
“I don't use shampoo in the hair salon. It makes my job so much easier.”
Jayne Matthews
Hairstylist, Educator and Salon Owner
“You can simplify your entire routine by just using New Wash.”
Victoria Schrager
Haircut Specialist
“Try the ASMR Method: Apply, splash, massage, rinse.”
Caroline Stahl
Hairstylist
“It's been a complete game-changer for me and my clients.”
Skip Fellers
Salon Owner, Educator and Hairstylist
8 OUT OF 10
people who tried New Wash said it's the best product they've ever used.
*Based on a 3-week consumer perception study of 103 participants, compared to similar products
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FROM THE PRESS
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FROM THE PRESS
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FROM THE PRESS
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FROM THE PRESS
It works on all hair types, plays nice with color-treated strands, and can even replace your conditioner if you're a one-and-done kind of washer.”
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FROM THE PRESS
It works on all hair types, plays nice with color-treated strands, and can even replace your conditioner if you're a one-and-done kind of washer.”I normally have to use a detangling product on my hair after I shampoo, but after using this, I could just comb my hair and it wasn't tangly at all.”
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FROM THE PRESS
If you've ever wanted to cosplay as a colorist, this is the duo for you.”